Cinema in the Sunshine State

From the earliest days of filmmaking, Florida has played a vital role in American cinema. Once a rival to California for movie production, the Sunshine State’s warm climate and striking landscapes attracted filmmakers seeking year-round locations. From the earliest days of filmmaking, Florida has played a vital role in American cinema. Legendary jungle hero Tarzan swung through Florida’s dense tropical landscapes. Olympic swimming champion turned actress Esther Williams dazzled audiences in beachside scenes. And the terrifying Creature from the Black Lagoon emerged from the state’s shadowy springs and waterways.

This exhibit features a dynamic collection of original posters and lobby cards from the 1920s to today, highlighting the bold promotional art that captured audiences’ imaginations. Together, these pieces celebrate Florida’s enduring legacy as a place of cinematic ambition, creativity, and adventure.